SCORE: Create Marketing Based on the Latest Neuroscience

Want to learn from a pro how to target your market, create messaging that sells, and how to “get out of your own way” in this and other crucial areas in your business? The latest neuroscience will help you in all these areas.

For many companies marketing is the critical difference between just getting by and true success, with all the monetary and life-style benefits this involves.

This workshop will provide you with a base of understanding in these areas and you’ll be involved in writing and other exercises that will help you learn by doing. You’ll also learn from others, and they will benefit from you. Bring your pad, pencil and ideas about how to make your marketing work. You’ll walk away with a learning experience that will fuel your business for years to come.

Come ready to participate. Learning happens best when in conversation. Also, be ready to be succinct. We’ll have a lot of material to work through and I’ll want as many people as possible to share the conversation. Prepare to make room for others so you can learn from the circumstances of your fellow attendees.    

At the end of this workshop, participants should be able to:  

1. Target the people you need to connect with via SEO, social and traditional media
2. Create messaging that sells. . . see how and when to use it
3. Get to know the latest neuroscience: why is making a good first impression is so important in the hearts and minds of your target audience
4. Understand how many of us get in the way of our own success by maintaining unconscious strategies that served us long ago, but not anymore
5. Take home at least two neuroscience tools to help you succeed personally and professionally
6. Walk away with the targeting, messaging and personal tools you need to create a marketing plan that works

Jeffrey Schmidt owns DeepSky Marketing, which serves the promotional needs of sustainable companies and Agency for Earth, a social marketing firm that helps nonprofits and government agencies with environmental outreach campaigns. Jeffrey started his career in marketing research helping companies like Bank of America, Wells Fargo, Allstate, and Clorox find out what their customers want.

For more info:  https://northcoast.score.org/localworkshops/create-marketing-based-latest-neuroscience