SCORE: Small Business Marketing

Saturday, October 29, 2016 – 9:00 am – 12:00 pm

Workshop Title: Small Business Marketing

Workshop Presenter Name: Tom Tjerandsen

Presenter’s Current Affiliation and Brief Bio: Recently retired as CEO of a multi-billion dollar food company. For 12 years taught both graduate and undergraduate evening classes in Marketing and Advertising at San Francisco State and Golden Gate Universities.

Workshop overview: This seminar is designed to first provide a general overview of the full range of available marketing tactics, followed by an in-depth exploration of the ways in which they can be incorporated into a solid business plan. Topics range from naming and registering a company, relative merits of various organizational options, product development and testing, review of distribution channels and consideration of various affordable promotion options.

At the end of this workshop, participants should be able to: 

1. Gather the information needed to confirm the viability of their business concept.
2. Understand the likely costs associated with moving forward.
3. Understand the importance of the 4 P’s: Price, Product, Place, and Promotion.
4. Clearly define the inputs required to develop a defensible business plan.

Participants are encouraged to ask questions that relate to their specific business concept, as well as to share insights gained from their business experience to date.

For more information and to register, go to: https://northcoast.score.org/localworkshop