SCORE: Social Media Marketing

Wednesday, October 12, 2016 – 6:00 – 9:00 pm

Workshop Title: Social Media Marketing

Workshop Presenter Name: Jeffrey Schmidt and Diana Concoff Morgan

Presenter’s Current Affiliation and Brief Bio:

Jeffrey Schmidt owns DeepSky Marketing, which serves the needs of sustainable companies and Agency for Earth, a social marketing firm. He is an expert in branding and messaging.

Diana Morgan is the CEO of Whole Heart Marketing, a Social Marketing company and is a Speaker, Trainer, Successful Entrepreneur, Certified Coach and Co-Author of the book, "Business Success With Ease." 

Workshop overview:

How will Social Media help my business? Where do I start?

Have you been wondering if Social Media will help your business? Not sure which platforms will work for you? Don't know where to start or if you are doing it right? This seminar will give you the latest Social Media strategies for your business.

Facebook — Is Facebook right for you? For many businesses the answer is YES! Find out what works on Facebook and what doesn’t. Discover how to grow your business by targeting the demographic and geographic areas that are right for you. 

LinkedIn — If you have a business that sells products or services to other businesses you need to consider LinkedIn. 

Twitter — Can you explain how you can help people? If so having a Twitter account will help you interact with people who care about your message.    

Google+, YouTube, Pinterest, Instagram — Explore the latest Social Media tools and strategies that may be relevant to growing your business. 

Get answers to your social media questions! Determine which tools and strategies might be right for your business and how can you best make use of them.   (186 words)

At the end of this workshop, participants should be able to: 

1. Choose the best mix of Social Media platforms for your business

2. Understand how to work several top Social Media (SM) platforms

3. Have an understanding of how you can use and target Facebook ads and promoted posts to grow your business

4. Know when to be “social” and when and how to sell on Social Media

5. Be able to write copy to engage, nurture and sell for your business

6. Understand how Social Media fits into a broader marketing plan