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Start a Business, Do Good for Your Local Community

Starting a business in your local community can be a great way to not only make money but also boost the local economy and create jobs. But it’s important to be prepared and know what steps to take before jumping into entrepreneurship. We have compiled a list of tips that will help you get started on the right foot.

How Small Businesses Boost the Local Economy

Small businesses are an essential part of any local economy, as they provide goods and services, create jobs, and generate tax revenue for the area. Additionally, small businesses contribute to the culture of their communities by providing unique products and services that may not be available elsewhere. It is important to remember that when starting your own business, you are supporting your local economy and creating opportunities for other entrepreneurs.

Outlining a Business Plan

Creating a business plan is an important step when launching any new venture. This document outlines your goals, strategies, target market, financial projections, and more. Planning out a comprehensive business plan helps ensure that you have thought through all aspects of your business before taking the plunge.

Calculating Startup Costs

Before launching a new business, it is important to calculate startup costs, such as lease payments, equipment purchases or rentals, insurance fees, and employee salaries. This will ensure that you have enough capital to cover expenses associated with launching and running a business without having to dip into your personal funds or take out loans. Knowing how much money is required upfront will also determine whether or not starting this particular venture is feasible given current financial circumstances.

Marketing Your Business

Marketing is key when launching a new business, as it helps spread awareness about the goods and services being offered as well as creates excitement around them. However, marketing can be expensive, so it’s important to find affordable ways to do so, such as utilizing social media, creating flyers and distributing them locally, and attending networking events. All these tactics can help spread awareness about your business while staying within budget constraints.

If you're looking for a unique and innovative way to boost your marketing efforts, consider video marketing. Creating marketing videos on YouTube can be an effective way to reach and engage with a large audience, promote products or services, and build brand awareness. You can create your own YouTube banner with an online banner generator which allows you to add your own images and design elements. 

Implementing Sound Accounting

Having sound accounting practices in place from day one will ensure that business finances are organized and up-to-date at all times. Accounting software can streamline this process further by keeping track of income, expenses, invoices sent out and paid, and payroll. Having accurate records on hand also makes it easier to apply for loans from banks or other lenders should additional capital become necessary, so make sure you have digital copies of all important financial documents. Use this to scan a document, like an invoice or itemized receipt, so it will upload as a PDF you can then save on all of your devices. PDFs can also be encrypted, so you can securely send them to any accountants or other financial specialists you work with.

Registering as an LLC

If you plan on running a business, it’s important to register as an LLC (limited liability company). This will protect both yourself and your assets from potential lawsuits or debts incurred by the company. If you’re on a budget, instead of hiring an attorney, you can opt for a formation service instead.

Joining Your Chamber of Commerce

Joining the Sebastopol Chamber of Commerce can provide valuable networking opportunities, access to resources and information, and a platform to market and promote your business within the community, ultimately helping you establish a stronger presence and connection with other local businesses.


Starting a business in your local community requires preparation, so do your research before making any big steps for your startup. By taking steps like forming an LLC, investing in accounting software, and marketing your business on YouTube, you can make big strides.